Beginning this year, I will start the 2010 version of my New Technology course. This is a course I teach at Reykjavík University. It is about the study of technology and the impact of technology on societies, industries, companies and people. It is also about the theories and law behind how technology evolves.
What is interesting about teaching this are all the lessons we have learned from history. There are numerous examples of how good and well-run companies fail to see the potential of new technology and lose their market shares to new entrants to the market. Even if the management recognizes the need for change to new business models they still fail.
The course description is found here: New Technology 2010.pdf
Beginning this year also marks the move to a new location. The picture below shows my workspace in our new building:
