My article titled Your online future needn’t be a lottery was just published in G3 Magazine. In this article I’m looking at the future of lotteries and I believe this future is going to based on the Internet and interactive games.
Many lotteries have not taken the opportunity to expand their market, increase their portfolio and offer online games. Many lotteries in Europe and in particular in Scandinavia have experienced online success, without seeing major decline in terminal revenues.
The online world cannot be ignored. Today’s consumer isn’t just online; (s)he is online on the move and if we’re being serious about extending business strategies to cater for our consumers and in turn, maintain a sustainable, scalable business, then this fact cannot be ignored.
See the full text of the article here in PDF: Your online future needn’t be a lottery