On October 1, I gave a lecture at the 6th Icelandic Gaming Industry Meet-up. The title was Betting on games. In this lecture I talked about the world’s first on-line lottery and how the Internet disrupted the lottery industry.
How do you get people to pay for playing games? How to get them to pay up for each and every time they play? And still have fun. Well, let them make a bet.
The first on-line lotteries opened in 1996 and since then the lottery and i-gaming industries have moved into more entertaining games. While traditional lottery games appeal to the older crowd, the younger generation that grew up on-line, are playing more entertaining games, like Poker, Blackjack, and Bingo, sports betting games like live betting, multiplayer games like Yatzy and Ludo.
These slides are from my Technology and Products course, a one day seminar on technology and how technology changes and evolves. Why do some product make it in the market when others just as good don’t make it? What are the forces that drive technology change? The presentation discusses what technology actually is – and it is more than you think, and how how innovations takes place.
In June 2006, I spoke at the EL/WLA conference in Munich, Germany. US and European state-owned Lotteries are perfect example of companies that are facing disruption due to the Internet and new technologies.
In the lecture I talk about how interactivity has increased since the early web. I made a reference to a talk I gave eleven years earlier, in 1995, at a marketing conference in Myvatn, Iceland (see the picture in the slides) about the Internet and opportunities of a new media. I used the location, Myvatn, Iceland, to illustrate the change to come. You can be in the middle of nowhere and still buy a lottery ticket. I had a demo where I use my modem to dial onto the net and accessed http://www.1×2.is and bought a ticket. This was the first public demostattion of the world’s first Internet betting web site. History was being made. But to my surprise participants were not very excited. When they realized that you can be anywhere in the world, they simply wanted to know who is responsible for this so they can have the Internet closed.
Eleven years later, in Munich, I’m still talking about the promise of the Internet. The lecture was about new focus needed in sports betting technology.